

Looking to promote a piece of content across Facebook? The release of Facebook Instant Article ads allows quick-loading, mobile optimized content through Facebook’s app. Captions are likewise optional, but recommendedįor more info on the video specs across social networks, check out our complete guide on social media video dimensions.Highly recommended to include video sound.Video length is 15 seconds to 10 minutes.Recommended aspect ratio is 16:9 (ratios fall between 9:16 to 16:9).The quick, digestible videos are perfect for brands trying to catch the attention of users with small interactions. According to CPC Strategy, the average on-target rate is nearly 90% and have a completion view rate of 70%. Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.įacebook in-stream video ads are different from regular feed ads as they only last 5 to 15 seconds.Right column ad image dimensions and guidelines While these small ads only appear on desktop, data shows they have the highest CPC (cost per click) among other Facebook ad types. Video duration range is 1 second to 240 minutes.You can learn more and even create a mockup at Facebook’s business center.
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How to optimally use text and which slides of your carousel are immediately visible are the primary differences between each type of placement.
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Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).

Recommended to upload the highest resolution video possible.Images with 20% text or more could increase chances of failed delivery.Recommended image formats are JPG and PNG.Recommended aspect ratio is between 9:16 to 16:9.Available both in image or video format, these ads will appear on both mobile and desktop. This is the prime real estate for Facebook ads to stand out to users. Facebook Feed adsĮvery advertiser is fighting for space on a user’s Facebook Feed. With ideal Facebook ad sizes and specs in hand, now the fun begins.Īmplify your paid efforts with Sprout’s suite of Facebook Ad Tools.įrom Facebook Boost to Unpublished Page Posts, easier engagement tracking is just a few clicks away. Audience Network native, banner and interstitial ads.Click the jump links below to skip ahead! Facebook continues to attract all types of audiences as part of their daily routine.Īnd that’s why it’s important to make sure your content looks pristine by using the correct Facebook ad sizes. Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook.
